10 Reasons To Go For A Custom Software Solution

10 Reasons to go for a Custom Software Solution

The business industry is thriving, and the world is still expecting it to grow in the future. Today, technology has significantly improved the efficiency of business processes. The majority of the companies are moving towards digital transformation. Integrating software in your services can help with data management and making everything smoother. A custom software solution can fit your needs perfectly and optimize your services to yield the best results.

computer screen close up of code for software development

What is Custom Software Solution?

You can define a software solution as a program to embed into your system to automate redundant and repetitive tasks. The development team designs a custom software solution specifically for your company and helps in optimizing the processes. It caters to your specific needs and makes sure everything is always optimized.

Also read: Business Process Automation in the Retail Industry

Why Should You Go for a Custom Software Solution?

Since the developers build a custom software solution according to your company’s needs, it can significantly improve your overall results. Although it requires an initial investment, it can be easily recovered by the profitable future that a custom software solution guarantees.

Following are ten reasons why you should go for a custom software solution:

1. Built according to your requirements

One of the greatest reasons for opting for custom software solutions is that they are built according to your requirements. They try to fit your unique features and provide the best results. Developers customize the software for your company, and hence, can be easily implemented across your platform.
Although using the generic software solutions available online can work, they do not provide the same efficiency and effectiveness as the customized options.

2. More secure

A custom software solution is more secure. Since the developers make it for your company only, it is less prone to external hacking attempts. Your data is localized to your servers and cannot be accessed by anyone. Further, since your software will not be available to other companies online, it will not be subject to malware threats by hackers.

3. Comparatively less costly

Another great reason why you should switch to custom software is that it is relatively less costly. Although you need to make an initial investment, its long term impacts can be highly advantageous for your company.
Further, the standard software license can be expensive as well. Some prebuilt solutions might also need external hardware to perform effectively with your business structure.

4. Higher involvement

Custom software keeps you involved throughout its design and development stage. While you have to use a regular software solution as it is, you can tweak around with your custom software to make sure it fits your company perfectly. You can give suggestions, make improvements, and be one of the deciding personnel in its overall flow as well.

5. Automations

The majority of companies have tasks that need to be repeated regularly. Employing manual labor for those tasks can reduce productivity and cost the company a hefty sum of money. Custom software solutions can automate these repetitive and redundant tasks so the team can spend time focusing on aspects that are more important for the company.

6. Fewer errors

Since tasks get automated, there are lesser chances of human errors. These software solutions can work 24/7 without getting tired; hence there are very few chances that an error will occur if your processes are automated.

7. Advantage over your competitors

A custom software solution can give you a great advantage over your rival companies. Any company can use the software available online as it is opensource. That means, if you decide to use a predesigned solution, there is a high chance that your competitor might be using the same software. Therefore, investing in a customized software can provide you an edge over your rivals. Since your processes will be well catered to, there is a high chance that your company would produce better results as compared to its market alternatives.

8. Third-party integrations

Not all available software solutions are compatible with third-party software. You might be using certain software that is crucial for your processes. However, if you cannot integrate it with your solution, it might pose a problem. A custom solution makes sure to create an environment that is optimal for your system. It allows you to easily integrate any apps or services you use with its infrastructure.

9. Tech support

Since developers will design your software solution specifically for your company, access to its development team is easier. Online solutions have multiple clients, due to which getting their support teams to answer your queries quickly can be a struggle. With custom software, you can easily contact the support team and resolve issues in no time.

10. License agreement

Lastly, custom software gives you full control over it. You will be the sole owner of the software and will have all its rights. Further, it will be up to you to make it available to other companies. You can even sell it to earn extra profits.


A custom software solution can be a great investment for your company. It provides a more personalized experience and is specifically designed to fit all your unique needs. Further, it can give you an advantage over your competitors and allow you to become the top company in your region. Custom software solution ensures the optimal functioning of every process and feature according to your company’s infrastructure, leading to greater profits. It is also easier to troubleshoot and integrate with other tools you might be using previously. Therefore, investing in a custom software solution is a great choice.


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Basic logo and brand coloringYesYesYes
Website5 pages10 pages15 pages
eCommerce Solution25100200
TS Secure Server HostingYesYes Yes
Mautic hosting for email marketing 500 emails2000 emails4000 emails
Website Security and MonitoringQuarterlyMonthlyMonthly
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SEO keywords51015
On-Page Optimization YesYesYes
Off-Page Optimization (Link Building)YesYesYes
SEO keywords51015
Local SEO Optimization YesYesYes
Blogs writing with targeted keywordsNo1 Blog/Mo2 Blogs/Mo
Competitor analysisYesYesYes
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Email templates1 eTemp/Mo2 eTemp/Mo3 eTemp/Mo
Email content SEO YesYesYes
Content ProductionYesYesYes
Conversion Rate Optimization (CRO)NoYesYes
Newsletter signupYesYesYes
Email Marketing with Mautic (*)1 Email/Mo2 Emails/Mo3 Email/Mo


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Target local keywords51015
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Posts with relevant keywords & tags123
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LinkedIn business page managementYesYesYes
Posts with relevant keywords & tags123
Sharing Posts to different target groupsYesYesYes
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Commission ModelNoNoYes
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Industry and Keyword ResearchYesYesYes
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Client Commitment Period in Months121212


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