Digital Marketing Strategies You Can Start Using Today

Digital marketing, SEO

Today, everything has shifted online. Currently, there are more than 4 billion internet users worldwide. Hence, making it a perfect platform for people to promote their products. Due to the current COVID pandemic, people are primarily relying on the internet for their necessities. Therefore, digital marketing is becoming crucial if you want to make your business successful.

Regardless of your company size, digital marketing is a cost-effective and efficient way of promoting your services. This, in turn, improves sales and generates revenue. However, there are several strategies you must follow to make the most of your marketing. To ensure your business gets the required exposure, there are a few factors you should consider.

Digital marketing with Texas Software

What is Digital Marketing Strategy?

Digital marketing strategies can be defined as a set of techniques you employ to improve your brand’s exposure. Whether it is a social media campaign or an email advertisement strategy, its primary purpose is to reach more people and get you traffic.

Also read: Is Your Business Ready for Digital Transformation?

7 Strategies to Improve your Business

There are several strategies you can use to boost your business. However, the following 7 are the ones you should definitely use.


SEO or search engine optimization is one of the most commonly used marketing strategies today. It caters to a range of features that are optimized to improve your search engine ranking. Keywords, alt texts, and appropriate links help in increasing your traffic. Further, it also increases the chances of ranking on the first page in a search.

The higher your business ranks, the better the chances of getting leads that will eventually be converted into customers. For instance, most people do not even navigate to the second page of a search. In fact, less than 10% of the users move to the second page. Therefore, your business page must be easily accessible if your business name shows up on the first page.

Pay-per-click (PPC)

PPC is another cost-efficient marketing technique you can use for your advertisements. PPC operates using an auction-based system to bid on particular keywords that you want your advertisements to rank on. When the user uses that keyword, your ad ranks on the search engine. Further, for every user that clicks on your page, you pay a certain amount.

Investing in Google Ads for implementing your PPC strategy is a great option. Google handles over 60,000 searches per second, making it a perfect platform for you to use. According to stats, for every dollar you spend on Google Ads, you earn $8.

Email Marketing

Using email campaigns to advertise your products can prove greatly beneficial for your revenue and sales. Currently, there are more than 3 billion email users. Therefore, making it the perfect medium for your marketing campaigns.

Through email, you can not only reach your subscribers but also get new ones. You can build your brand’s image, increase exposure and improve customer loyalty. Further, through targeted marketing, you can increase your chances of making sales by appealing to the client’s preferences.

Social Media Marketing

Since a large number of people are regularly active on social media, using these platforms for your advertisements can prove highly profitable. Particularly, Facebook, Instagram, and Twitter have shown to be effective in promoting your content, without any profound impact on your pocket. Currently, less than 30% of companies use social media as a marketing platform. Therefore, it offers a great opportunity for your products to stand out.

Content Marketing

Content marketing is another digital marketing technique that can increase your brand’s exposure and customer loyalty. It works by optimizing your content and improving visibility. Further, it allows you to connect to your target audience via buying funnels, pushing them to make purchases. Moreover, it also costs 62% less than other marketing techniques.

Video Marketing

It is no secret that visualizations make everything more appealing. Whether it is images or videos, adding a visual aspect to your advertising campaigns can help them stand out and gauge the user’s attention. Further, it also offers more valuable information to the users. For example, instructional videos, announcements, events, and behind the scenes can offer the customers an insight into your business.

Voice SEO

Lastly, Voice SEO can also help your business grow in terms of digital marketing. It allows you to optimize your content for voice search. Hence, also increasing your target audience and making it more accessible. Today, in the age of Alexa. Siri and Google, this feature can particularly come in handy to boost your content and redirect users to your website or marketing campaign landing pages.

What Service Can Help with Digital Marketing?

There are hundreds of services available that can help in your digital marketing journey. At Texas Software, we offer digital marketing services with our highly skilled marketing team. Our marketing team shines amongst their SEO/SEM projects in terms of pricing, quality, and effectiveness of their work. Further, the team is also pretty friendly and can take care of everything for you.


In today’s advanced world, digital marketing is becoming a necessity if you want your business to stand out. It helps put your business out there and increases its exposure. Further, it allows your content to rank. Hence, getting you more traffic. Therefore, it can be a great investment. If you are looking for someone to market your service effectively, Texas Software is a great option to consider.

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Service Plan DetailStarterGrowthEstablished 
Basic logo and brand coloringYesYesYes
Website5 pages10 pages15 pages
eCommerce Solution25100200
TS Secure Server HostingYesYes Yes
Mautic hosting for email marketing 500 emails2000 emails4000 emails
Website Security and MonitoringQuarterlyMonthlyMonthly
Service Plan DetailStarterGrowthEstablished 
SEO keywords51015
On-Page Optimization YesYesYes
Off-Page Optimization (Link Building)YesYesYes
SEO keywords51015
Local SEO Optimization YesYesYes
Blogs writing with targeted keywordsNo1 Blog/Mo2 Blogs/Mo
Competitor analysisYesYesYes
Service Plan DetailStarterGrowthEstablished 
Email templates1 eTemp/Mo2 eTemp/Mo3 eTemp/Mo
Email content SEO YesYesYes
Content ProductionYesYesYes
Conversion Rate Optimization (CRO)NoYesYes
Newsletter signupYesYesYes
Email Marketing with Mautic (*)1 Email/Mo2 Emails/Mo3 Email/Mo


Service Plan DetailStarterGrowthEstablished 
Create and update local business listingYesYesYes
Target local keywords51015
Resharing blog posts from the websiteYesYesYes


Service Plan DetailStarterGrowthEstablished 
Facebook business page managementYesYesYes
Instagram business page managementYesYesYes
Posts with relevant keywords & tags123
Sharing Posts to different target groupsYesYesYes
Target audience selectionYesYesYes
Service Plan DetailStarterGrowthEstablished 
Twitter business page managementYesYesYes
LinkedIn business page managementYesYesYes
Posts with relevant keywords & tags123
Sharing Posts to different target groupsYesYesYes
Target audience selectionYesYesYes
Service Plan DetailStarterGrowthEstablished 
Facebook & Instagram Paid Ad ManagementNot IncludedNot IncludedNot Included


Service Plan DetailStarterGrowthEstablished 
Service Charges ModelYesYesYes
Commission ModelNoNoYes
Service Plan DetailStarterGrowthEstablished 
Industry and Keyword ResearchYesYesYes
Competitive AnalysisYesYesYes
Monthly Performance & Traffic Report YesYesYes
Monthly Client ConferenceNoYesYes
Client Commitment Period in Months121212


Service Plan DetailStarterGrowthEstablished 
Total Monthly Payments$749$1,399$1,999


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