Using Heatmaps to Improve Your Website’s UI/UX

Heatmaps, Stats, Analytics, Dashboard

UI/UX plays a significant role in retaining customers. The better the user experience (UX) you offer, the more chances of getting returning customers. Therefore, it is essential that you make your service user-focused and optimized to fit the customer requirements. You can get great insights into user behavior from analytics. Notably, heat maps can help you analyze the way a user interacts with your website.

Also read: Benefits of Using the MVP approach

What are Heatmaps?

Heatmaps are data visualizations that indicate how a user interacts with your web pages. See here. They register every scroll, click and move to make a color-coded image to represent the most used areas of the page. You can use the data to identify your web page’s pain points and improve regularly used areas.

heatmaps to understand user data

Improving UI/UX using Heatmaps

There are several ways you can use Heatmaps to improve user interfaces and user experience. With spot-on optimizations and improvements, you can certainly make your customers happy. To delve into some of them:

Finding most Effective CTAs

Call to action or CTAs can play a significant role in directing traffic towards a particular product. They usually prompt a user to go to your webpage. Therefore, you should write them in an appealing and engaging way that can lead to high conversions. However, not all CTAs are equally effective.

Through heatmaps, you can see which call to action is getting the most traffic and clicks. It can help you identify key phrases and techniques you should use while writing your CTAs. Hence, increasing your chances of getting clicks and so conversion rates.

Measuring how much Users Scroll

When users come to your page, only a fraction of them actually scrolls down to the bottom. This means they might be missing out on some important information about your product. Moreover, since people use different browsers and devices, not everyone gets access to the same information. Through heatmaps, you can analyze what information should be displayed on the main page to be clearly visible. Therefore, making sure that the user does not miss out on any important information.

Identifying Problematic Clicks

Sometimes a user might think a button or word is clickable when it is not. This can lead to a lot of frustration on the user’s end. Heatmaps gather data from the user and identify the problematic areas of your page. You can see what information is being misinterpreted by the users and change it to eliminate the confusion.

Further, you can also identify bugs, wrong clicks and other errors that impact the user experience. Therefore, heatmaps allow you to fix issues on your websites and that might not be clear otherwise.

Improving Responsive Designs

Users can be from a range of different backgrounds with different browsers and devices. While responsive designs adapt to the user’s screen, there is a high chance the new layout might be removing the important aspects of your service from the main page. You can use heatmaps to identify the areas that get the most user interaction. These buttons, links, or elements can then be incorporated into the first page of every responsive design variant of your website. This makes sure that your user always gets the required information easily – regardless of the device used.

Heatmaps and A/B Testing

Lastly, heatmaps can also help in improving A/B testing. A/B testing can be used to select the best variant of your product for the customers. However, sometimes this variant fails to deliver what the users are looking for. With heatmaps, you can see which version gets the most attention and use. The option with the most clicks and user activity can then be finalized for your ultimate website or app.


Regardless of whether you use heatmaps to exhibit your work, increase conversions or get insights for designing tests, the priceless knowledge you’ll get from these colorful illustrations will probably give your UX approach the push it needs to take your work to the next level. Heatmaps are currently being used by numerous companies and have managed to provide valuable feedback for an improved user experience. People tend to prefer websites and web pages that are according to their preferences and heatmaps allow you to design just that. Whether you have an app, website, social media post or an emailed newsletter, heatmaps can certainly take your UX to new heights.

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