Marketing Automation Platforms help companies to simplify and streamline their internal, agency and client facing marketing processes. Most successful marketers and their teams start to resemble software companies. The increased demand of speed and personalization drives higher level of automation for all marketing teams. Forrester says 2021 is the year nearly all agency functions and departments (creative, design, strategy, data and analytics, media planning and buying, operations, and production) will identify repetitive tasks that machines can assist or take over, ramping up the experimentation and application of intelligent automation. Our approach is to look at the business process as a whole, from CRM to MAP to ERP, first through high level company-wide processes, technology platform level (such as Microsoft Dynamics), and finally how repetitive tasks can be automated.
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